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Dolomite, Italy Vintage Travel Poster, 1929, designed by Franz Lenhart. Unframed Vintage Travel Poster

Dolomite, Italy Vintage Travel Poster, 1929, designed by Franz Lenhart. Unframed Vintage Travel Poster

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Dolomites, Italy Vintage Travel Poster, 1929, designed by Franz Lenhart. Unframed Vintage Travel Poster

History:
The poster is based on a booklet titled in Italian Dolomiti dove passa la SAD” (“The SAD Passes Through the Dolomites”). The booklet was published by the SAD – Società Automobilistica Dolomiti, a regional bus company, in 1929.

The poster was designed by Franz Lenhart for the SAD - Dolomiti Automobile Company in 1929 and printed by the Soc. Edit. Dolomites - Cortina.

This image is among his early work before Lenhart’s real breakout work started for the ENIT. According to the South Tyrol Museum of Tourism (where many of the places Lenhart featured were located):

Franz J. Lenhart (1898-1992) originated from Kufstein, studied in Vienna and Florence and in 1922 settled in Meran as a young graphic designer. Just two years later he achieved a breakthrough with his poster for Enit, the Italian national tourism agency: his “Visitate le Dolomiti” soon appeared all over Italy.

By 1930 at the latest Lenhart had discovered his own style: in the background mountains were usually visible, while in the foreground appeared dynamic skiers or elegant women radiating strongly erotic tones. Lenhart’s posters showed South Tyrol not as the land of Andreas Hofer, but as a sophisticated leisure paradise. Lenhart originals soon became sought-after rarities.


There are a number of other Lenhart pieces on my online gallery 
here.

Poster Details:
Museum-quality posters made on thick and durable matte paper. Add a wonderful accent to your room and office with these posters that are sure to brighten any environment.

• Paper thickness: 10.3 mil
• Paper weight: 5.57 oz/y² (189 g/m²)
• Giclée printing quality
• Opacity: 94%
• ISO brightness: 104%

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